Apart from Taj Mahal and the Mental Hospital, Agra is also famous for its Petha. However have you heard of Chaube Ji Ka Dal Masala?
This is a special type of Masala which has been in extensive use for the last 85 years in most of the household kitchens, In prestigious restaurants and by cooks in marriage & birthday parties.
In this article an effort has been made to get you acquainted with the delicious taste of this famous masala.
It is not used only in Dal but also in vegetables such as Dum aloo, aloo gobi,, Malai-Kofta, Shahi- Kofta, aloomattar, Palak-Paneer, Shahi-Paneer, Matar-Paneer, bhindi Masala, Tinda and in Salad.
It is also used for spicing up salty snacks such as fried Kaju, Mungfali, Dalmoth, Samosas-Kachori, Pakauri, Papad, Potatos Chips etc.
It is also used preparation of Hari Chatni (Dhania & Pudina) sweet Chatni, various Vegetarian & Non-Vegetarian Pulaos. It is so tasty & delicious that you never forget its delicious taste.
In Agra this Dal Ka Masala were first marketed in 1908 by Late Vaidh Pt. Ram Gopal Chaturvedi. After his death in 1937, his son, Late Pt. Mahesh Pahalwan worked hard to introduce this spicy masala in every kitchen not only in Agra but entire Uttar Pradesh.
In 1983, Pt. Mahesh Pahalwan too passed away. At present, this Masala brand is being manufactured under the care of Pt. Mahesh’s sons and grandsons.
Initially, there were only a few products that were manufactured like Dal Masala, Ramvan Vati, Hajma Churn, Lavan Baskar Churn, Sulemani Chatani, Anar Dana Goli, etc. The production was at low scale as all the work was done by family members only.
It was never taken as a complete profession but as a mission where total attention was paid towards the quality, purity and taste of raw-materials.
At the same time, the manufacturing process was in the care of the family members only. That is why none could challenge the quality of the products.
At present, several spices like Chat Masala, Garm Masala, Chana Masala, Kasoori Maithi, Haldi Powder, Dhania Powder, mrichi Powder, Aamchoor, Jeera, Ajvain, Rai, Sonph, etc.
are being processed and packed by ‘Chaube Ji Ka Masala’ Company. All the products are approved by Agmark, Government of India.
This masala can be sprinkled into Dal Vegetable & various other dishes according to taste & requirements just before serving. This greatly raises both the taste and aroma.
Ingredients generally used in Chaube Ji Ka Dal Masal are Salt, Yellow Pepper, Black Pepper, Cumin Seed, Coriander, Dry Ginger, Amchur, Clove, Peppel, Cinnamon, Asafetida, Nutmeg, Large Cardamom, Black Salt.
The company is proud to have excellent manufacturing facilities. The production unit is well equipped with modern machines. The machines are manned by persons with superior technical skills.
The products of the company are assured for their quality. The company ensures that only quality products reach the market.
The consumers of spices the world over are becoming more and more quality conscious. The importing countries are stipulating more stringent quality requirements year after year.
Chaubejee Spices aims at maintaining the quality standards it has set for itself. It is consistently updating its infrastructure and technical facilities to overpower tough competition in the market.
The company follows strict quality control measures at all stages viz procurement, production/ processing, packing, shipment etc. to cater its customers with the best quality agro products and service.
Their main emphasis is on hygiene and quality of the products. The packs are available in : 1kg, 500gm, 250gm, 100gm, 50gm and 10gm. So next time buy this masala too as gift from Agra along with Petha.
