Norwegian Froztventure held in Shanghai to promote tourism and seafood
The Norwegian Consulate General in Shanghai, the Scandinavian Tourist Board and the Norwegian Seafood Council (NSC) jointly held the Norwegian Froztventure in Shanghai on Friday, in a bid to promote Norway’s tourism resources and seafood.
With the rapid rebound of the Chinese economy, Norway is hoping to further tap the consumption potential of the Chinese market.
During the Norwegian Froztventure event, Lise Nordgaard, Consul General of Norway in Shanghai, shared with the media and business community what Norwegian tourism is about by introducing what people can do in summer and winter in Norway.
Also at the event, the NSC announced the launch of the 3rd Norwegian Arctic Cod Festival, which is a one-month integrated marketing campaign for Norwegian Arctic cod.
In the coming month, consumers will be able to experience tastings and cooking demos at some supermarkets across nine cities to learn more.
Statistics from the NSC showed that Chinese consumers are becoming increasingly receptive of Norwegian seafood. In 2022, Norwegian seafood exports to China exceeded 180,000 tons, up 8 percent year-on-year. The value of seafood exports exceeded 7.25 billion Norwegian kroner ($714 million), up 45 percent year-on-year.
